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What are senders asked when star-rating us?

I recently got a 4 star review when I had previously always received 5 stars from a particular sender. I haven't changed a thing about my delivery process, so how do I know why my rating went down?

What are senders asked when they are asked to rate us? Do they see the same thing as we do, just stars and they pick the one they think works best? Or is there something they use to actually gauge their responses? 

Thanks for the help. 

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